About Carter Rethwisch — The Cardinal Cowboy
From St. Louis native to iconic community figure, Carter Rethwisch has spent over 15 years bringing joy, hope, and high-energy inspiration to Cardinal Nation and beyond.
A Passion For St. Louis & Inspiring The Next Generation
Donning his signature red cowboy hat, red vest, and cowboy boots, Carter Rethwisch became a beloved staple at St. Louis Cardinals games, Busch Stadium tailgates, and community parades. But behind the fun persona lies a deeply dedicated heart for community service.
Having faced personal adversity and health challenges early in life, Carter recognized the transformational power of sports, positive mentors, and community support. Sports literally saved his life — driving his lifelong mission to ensure every child has access to youth athletics, mentorship, and health resources.
Today, as the host of "Your Little Castle Show" airing 5 days a week on ABC, Carter uses his media platform to highlight local business owners, raise thousands of dollars for children's hospitals like Ranken Jordan, support police and first responders, and spread positivity across the Midwest.
Judith Rethwisch — Drama Teaching Legend
Creativity and community spirit run deep in the family! Carter's mother, Judy Rethwisch, was recently featured on the front page of the St. Louis Post-Dispatch for 60 years of teaching drama (120+ shows), where actor John Goodman returned to honor her auditorium dedication.
The Four Pillars Of The Cowboy Mission
Youth Charities
Partnering with Ranken Jordan Pediatric Hospital, Boxing for Kids, and local children's initiatives.
Youth Athletics
Supporting Midwest Rebels, high school teams, and youth leagues because sports build life skills.
Local Media
Providing positive broadcast exposure for local entrepreneurs, nonprofits, and heroes on ABC TV.
First Responders
Regularly hosting and championing annual events like Guns & Hoses to support police and firefighter families.